About Us

Jia You, when translated in Chinese, literally means “Add Oil”, but in Chinese culture, it is an expression of encouragement to keep going. To keep going for your dreams, your success, and a better version of yourself. It’s a saying that is ubiquitously used from fans cheering on their favorite sports teams to a loved one’s call to stay strong during hard times.We hope that as you “add (chili) oil” to flavor your meals, that you share these moments with your loved ones, as behind every individual’s journey of resilience is the solidarity of community and loved ones.